:root{
  --cream:#fbf6f0; --sand:#f6e7d8; --peach:#f3c9a6; --accent:#e0703a;--accent-text:#b4501c; --accent-d:#c85a26;
  --ink:#2c211b; --muted:#6f5f55; --line:#ead9c8; --blue:#8fb1dc; --card:#fffdfa;
  --serif:"Manrope",system-ui,-apple-system,sans-serif; --sans:"Manrope",system-ui,-apple-system,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--ink);background:var(--cream);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block;height:auto}
a{color:inherit}
.wrap{max-width:1140px;margin:0 auto;padding:0 20px}
section{padding:96px 0}
.eyebrow{font-size:13px;letter-spacing:.18em;text-transform:uppercase;font-weight:700;color:var(--accent-text)}
h1,h2,h3{font-family:var(--serif);font-weight:800;line-height:1.08;letter-spacing:-.01em}
h2{font-size:clamp(34px,4.6vw,54px);margin:10px 0 44px}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--accent);color:#fff;text-decoration:none;font-weight:700;font-size:16px;letter-spacing:.04em;text-transform:uppercase;padding:19px 38px;border-radius:999px;box-shadow:0 12px 28px -10px rgba(224,112,58,.7);transition:transform .2s,background .2s,box-shadow .2s}
.btn:hover{background:var(--accent-d);transform:translateY(-2px);box-shadow:0 16px 32px -10px rgba(200,90,38,.75)}
.btn svg{width:18px;height:18px}
.btn-ghost{background:transparent;color:var(--ink);box-shadow:none;border:1.5px solid var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff;box-shadow:none}

/* header */
.top{position:fixed;inset:0 0 auto;z-index:50;transition:background .3s,box-shadow .3s}
.top.scrolled{background:rgba(251,246,240,.92);backdrop-filter:blur(10px);box-shadow:0 1px 0 var(--line)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:68px}
.logo{font-family:var(--serif);font-size:22px;font-weight:800;text-decoration:none;letter-spacing:-.02em}
.logo span{color:var(--accent-text)}
.top .btn{padding:11px 22px;font-size:13px;box-shadow:none}

/* hero */
.hero{position:relative;min-height:100vh;display:flex;align-items:center;padding:110px 0 60px;overflow:hidden;
  background:linear-gradient(100deg,rgba(251,246,240,.55) 0%,rgba(251,246,240,.88) 45%,var(--cream) 70%),url(hero-bg.jpg) center/cover}
.hero .wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:40px;align-items:center;width:100%}
.hero-photo{position:relative;justify-self:center;height:min(78vh,720px)}
.hero-photo::before{content:"";position:absolute;left:50%;bottom:4%;width:120%;aspect-ratio:1;transform:translateX(-50%);border-radius:50%;background:radial-gradient(circle,var(--peach) 0%,rgba(243,201,166,0) 68%);z-index:0}
.hero-photo img{position:relative;height:100%;width:auto;z-index:1;filter:drop-shadow(0 24px 30px rgba(44,33,27,.18))}
.hero .who{font-weight:600;color:var(--muted);margin-bottom:18px}
.hero h1{font-size:clamp(42px,6.2vw,80px);text-transform:uppercase;letter-spacing:.01em;line-height:.95}
.hero h1 em{font-style:normal;text-transform:none;color:var(--accent-text);font-weight:700;display:block;font-size:.62em;letter-spacing:0;margin-top:10px}
.hero .lead{font-size:clamp(19px,2vw,23px);margin:26px 0 10px;font-weight:500;max-width:560px}
.hero .lead b{color:var(--accent-text)}
.hero .sub{color:var(--muted);max-width:520px;margin-bottom:36px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.hero-facts{display:flex;gap:34px;margin-top:44px;flex-wrap:wrap}
.hero-facts div{font-size:14px;color:var(--muted);line-height:1.35}
.hero-facts b{display:block;font-family:var(--serif);font-size:38px;color:var(--ink);font-weight:800;line-height:1;letter-spacing:-.02em}

/* audience */
.aud{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.aud-card{background:var(--card);border:1px solid var(--line);border-radius:22px;padding:30px 26px;transition:transform .25s,box-shadow .25s}
.aud-card:hover{transform:translateY(-4px);box-shadow:0 20px 40px -24px rgba(44,33,27,.3)}
.aud-ico{width:52px;height:52px;border-radius:14px;background:var(--sand);display:grid;place-items:center;margin-bottom:20px;color:var(--accent-text)}
.aud-ico svg{width:26px;height:26px}
.aud-card h3{font-size:28px;margin-bottom:14px}
.aud-card ul{list-style:none;color:var(--muted);font-size:15.5px}
.aud-card li{padding:5px 0 5px 18px;position:relative}
.aud-card li::before{content:"";position:absolute;left:0;top:14px;width:7px;height:7px;border-radius:50%;background:var(--peach)}

/* benefits */
.benefits{background:var(--sand)}
.ben-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px 40px}
.ben{display:flex;gap:16px;align-items:flex-start;padding:18px 0;border-bottom:1px solid rgba(44,33,27,.1);font-size:18px;font-weight:500}
.ben svg{flex:none;width:26px;height:26px;color:var(--accent-text);margin-top:1px}

/* program */
.prog{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.mod{background:var(--card);border:1px solid var(--line);border-radius:22px;padding:28px;position:relative;overflow:hidden}
.mod .n{font-family:var(--serif);font-size:15px;color:var(--muted);font-weight:800;letter-spacing:.05em}
.mod h3{font-size:31px;margin:6px 0 4px}
.mod .vec{font-size:13px;text-transform:uppercase;letter-spacing:.12em;font-weight:700;color:var(--accent-text);margin-bottom:12px}
.mod p{color:var(--muted);font-size:15.5px}
.mod.wide{grid-column:span 3;background:var(--ink);color:#fff;border:0;display:flex;gap:30px;align-items:center;justify-content:space-between;flex-wrap:wrap}
.mod.wide p{color:#d9cbbf}
.mod.wide h3{font-size:30px}
.mod.intro{background:linear-gradient(135deg,var(--peach),#f7dcc4);border:0}
.mod.intro p,.mod.intro .n{color:#5d4639}

/* bonuses */
.bonus{background:linear-gradient(135deg,#fff6ee,var(--sand));border:1px solid var(--line);border-radius:30px;padding:48px;display:grid;grid-template-columns:180px 1fr;gap:44px;align-items:center}
.bonus img{width:160px;filter:drop-shadow(0 14px 20px rgba(224,112,58,.25))}
.bonus h2{margin:6px 0 24px}
.bonus ul{list-style:none;display:grid;gap:14px}
.bonus li{display:flex;gap:14px;font-size:18px;font-weight:500}
.bonus li span{flex:none;width:30px;height:30px;border-radius:50%;background:var(--accent);color:#fff;display:grid;place-items:center;font-size:14px;font-weight:800}

/* author */
.author{background:var(--ink);color:#f4ebe3}
.author .wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:center}
.author-photo{border-radius:28px;overflow:hidden;aspect-ratio:2/3;position:relative}
.author-photo img{width:100%;height:100%;object-fit:cover}
.author .eyebrow{color:var(--peach)}
.author h2{margin:10px 0 4px;color:#fff}
.author .maiden{font-family:var(--serif);font-style:normal;font-size:24px;color:#cbb8a8;margin-bottom:32px;font-weight:800;letter-spacing:-.02em}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-bottom:32px}
.stat{border:1px solid rgba(255,255,255,.14);border-radius:18px;padding:18px 16px}
.stat b{display:block;font-family:var(--serif);font-size:40px;line-height:1;color:var(--peach);font-weight:800;letter-spacing:-.02em}
.stat span{font-size:13.5px;color:#cbb8a8;line-height:1.35;display:block;margin-top:8px}
.author ul{list-style:none;display:grid;gap:12px;margin-bottom:28px}
.author li{padding-left:22px;position:relative;color:#e6d9cd}
.author li::before{content:"";position:absolute;left:0;top:11px;width:8px;height:8px;border-radius:50%;background:var(--accent)}
.author .tags{display:flex;flex-wrap:wrap;gap:8px;margin:12px 0 0}
.author .tags span{border:1px solid rgba(255,255,255,.2);border-radius:999px;padding:6px 14px;font-size:14px}

/* price */
.price-card{max-width:860px;margin:0 auto;background:var(--card);border:1px solid var(--line);border-radius:32px;padding:56px;text-align:center;box-shadow:0 40px 80px -50px rgba(44,33,27,.4);position:relative}
.price-card .eyebrow{display:block}
.price-card h2{margin:10px 0 28px}
.price{font-family:var(--serif);font-size:clamp(60px,9vw,96px);font-weight:800;line-height:1;letter-spacing:-.02em}
.price small{font-size:.45em}
.or{margin:16px 0 30px;color:var(--muted);font-size:18px}
.or b{color:var(--accent-text);font-size:24px;font-family:var(--serif);font-weight:800;letter-spacing:-.02em}
.installment{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:0 0 38px;text-align:left}
.installment div{background:var(--sand);border-radius:16px;padding:16px;font-size:14.5px;font-weight:600;line-height:1.35}
.installment svg{width:20px;height:20px;color:var(--accent-text);display:block;margin-bottom:8px}

/* results */
.quotes{columns:3;column-gap:18px}
.q{break-inside:avoid;margin-bottom:18px;background:var(--card);border:1px solid var(--line);border-radius:20px;padding:22px 24px;font-family:var(--serif);font-size:23px;font-weight:800;line-height:1.25;font-style:normal;letter-spacing:-.02em}
.q::before{content:"“";display:block;font-size:52px;line-height:.6;color:var(--peach);margin-bottom:6px;font-style:normal}
.q:nth-child(4n+2){background:var(--sand);border-color:transparent}
.shots-head{display:flex;justify-content:space-between;align-items:end;gap:20px;margin:72px 0 24px;flex-wrap:wrap}
.shots-head h3{font-size:34px}
.arrows{display:flex;gap:10px}
.arrows button{width:48px;height:48px;border-radius:50%;border:1.5px solid var(--ink);background:none;cursor:pointer;display:grid;place-items:center;color:var(--ink);transition:.2s}
.arrows button:hover{background:var(--ink);color:#fff}
.arrows svg{width:20px;height:20px}
.shots{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:16px;scrollbar-width:thin;scrollbar-color:var(--peach) transparent}
.shots button{flex:none;width:260px;height:340px;border-radius:18px;overflow:hidden;border:1px solid var(--line);scroll-snap-align:start;cursor:zoom-in;background:#fff;padding:0}
.shots img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform .4s}
.shots button:hover img{transform:scale(1.04)}
.lb{position:fixed;inset:0;background:rgba(20,14,10,.9);z-index:100;display:none;align-items:center;justify-content:center;padding:20px}
.lb.open{display:flex}
.lb img{max-height:90vh;max-width:min(92vw,720px);border-radius:12px}
.lb button{position:absolute;background:rgba(255,255,255,.12);border:0;color:#fff;width:52px;height:52px;border-radius:50%;cursor:pointer;font-size:26px}
.lb .x{top:18px;right:18px}.lb .p{left:18px}.lb .nx{right:18px}

/* final cta */
.final{background:linear-gradient(120deg,var(--accent),#ec9a62);color:#fff;text-align:center}
.final h2{color:#fff;margin-bottom:18px}
.final p{font-size:19px;opacity:.92;margin-bottom:34px}
.final .btn{background:#fff;color:var(--accent-d)}
.final .btn:hover{background:var(--ink);color:#fff}

footer{background:#1d1612;color:#a99788;font-size:14.5px;padding:56px 0 40px}
footer .wrap{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}
footer b{color:#f4ebe3;display:block;margin-bottom:10px;font-weight:600}
footer a{text-decoration:none;display:block;padding:2px 0}
footer a:hover{color:var(--peach)}

.sticky-cta{display:none}

/* reveal */
.rv{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none}html{scroll-behavior:auto}}

@media (max-width:980px){
  section{padding:72px 0}
  .aud{grid-template-columns:repeat(2,1fr)}
  .prog{grid-template-columns:repeat(2,1fr)}
  .mod.wide{grid-column:span 2}
  .author .wrap{grid-template-columns:1fr;gap:40px}
  .author-photo{max-width:420px;aspect-ratio:4/5}
  .stats{grid-template-columns:repeat(2,1fr)}
  .quotes{columns:2}
  .installment{grid-template-columns:repeat(2,1fr)}
  footer .wrap{grid-template-columns:1fr}
}
@media (max-width:760px){
  body{font-size:16px}
  .top .btn{display:none}
  .hero{padding:90px 0 40px;min-height:auto;background:linear-gradient(180deg,rgba(251,246,240,.7),var(--cream) 60%),url(hero-bg.jpg) center/cover}
  .hero .wrap{grid-template-columns:1fr;gap:10px}
  .hero-photo{order:2;height:360px;margin-top:20px}
  .hero-text{text-align:center}
  .hero .lead,.hero .sub{margin-left:auto;margin-right:auto}
  .hero-cta,.hero-facts{justify-content:center}
  .hero-facts{gap:22px;margin-top:30px}
  .aud,.prog,.ben-grid{grid-template-columns:1fr}
  .mod.wide{grid-column:auto}
  .bonus{grid-template-columns:1fr;padding:32px 24px;text-align:center;gap:20px}
  .bonus img{margin:0 auto;width:120px}
  .bonus li{text-align:left}
  .price-card{padding:40px 22px}
  .installment{grid-template-columns:1fr 1fr}
  .quotes{columns:1}
  .q{font-size:21px}
  .shots button{width:220px;height:290px}
  .sticky-cta{display:block;position:fixed;left:16px;right:16px;bottom:14px;z-index:60;transform:translateY(120%);transition:transform .3s}
  .sticky-cta.show{transform:none}
  .sticky-cta .btn{width:100%;justify-content:center}
  footer{padding-bottom:100px}
}

/* длинные кнопки на телефоне переносятся, а не расширяют страницу */
@media (max-width:760px){.btn{padding:16px 24px;font-size:14.5px;text-align:center;justify-content:center;max-width:100%}}